How to Start a Tent Rental Business (and have Success with It!)

Published January 23rd, 2023 by Allen Campbell

how to start a tent rental business and be successful with it

Do you have a knack for organizing? An eye for great deals? A passion for the outdoors? If these descriptions sound like you, then starting a tent rental business might be the perfect opportunity to combine your talents and turn them into profit. 

Whether you’re looking to set up an online store or enter the market as a physical vendor of tents, this guide will provide all the tools needed to start your own successful tent-rental-business journey. Read on to learn how easy it is to start up your very own successful tent rental business!

How to Start a Tent Rental Business (and have Success with It!): Summary

What Kind of Occasions Can You Capture with this Business?

As you’re starting your tent rental business, you’ll likely want to consider the wide variety of occasions that could be enhanced with a tent. While some people might think about weddings or festivals when it comes to tents, there are so many more unique and interesting events where you can make money with your rental services. Moreover, the modern customisation options available on some tents mean you can tailor your products to suit any type of event.

Whether it’s business expos, birthday parties, community events or even a weekend getaway with friends – the possibilities are endless! With this flexibility and range of occasions to cater for, you’ll be able to expand your customer base quickly and increase your profits in no time.

Let’s not forget the camping scene – a tent rental business can prove to be extremely profitable in this industry due to the high demand for tents. Furthermore, there’s a lot of potential here as campers often rent tents rather than buy them outright!

Finally, don’t forget that you could even offer your services as shelter on construction sites and outdoor exhibitions – so there really is no limit when it comes to setting up tent rental business.

With these exciting possibilities, you’ll be sure to have a profitable venture on your hands. So what are the next steps? Read on to find out!

What Today's Market Looks Like?

The good news is that the market for tent rental services looks promising. With a growing demand for tents, you can be sure that your business will have plenty of opportunities to thrive.

Furthermore, the technology and materials used in making tents today are much more advanced than ever before – meaning customers get a better value for their money and more reliable products. Taking advantage of this growing trend means you’ll be able to provide consumers with a quality product at an attractive price.

Additionally, the internet has opened up enormous possibilities when it comes to marketing yourself online – allowing you to reach potential customers from all over the world! This means that not only can you capture local customers but also people from afar who may be looking for a tent rental service.

According to market experts, the tent rental business is expected to continue growing as more people look for temporary solutions when it comes to their outdoor activities. The expectation is that the market will hit a value of $29 billion dollars by 2027 according to Business Wire– significantly higher than it was in 2019!

So, if you’re looking to start up a tent rental business, now is the perfect time to jump in and take advantage of this growing market.

What Types of Events are Most Lucrative?

most lucrative markets for a tent rental business

When it comes to starting a tent rental business, one of the best ways to ensure success is by targeting profitable events. While you may be able to make some money from smaller events, larger ones are much more likely to bring in profits.

Some of the most lucrative types of events include:

  • Weddings and receptions – this type of event often requires large tents for hosting guests and can provide good revenue potential.
  • Corporate events – these usually require more elaborate setups with multiple tents that could be rented out for a day or even longer time periods.
  • Festivals – depending on the size and duration of the festival, renting out tents can be quite profitable as many people will need them for their activities over the weekend.
  • Sporting events – these often require larger tents for catering and accommodating spectators, making them an attractive option for tent rental businesses.
  • Trade shows – if you’re looking to rent out multiple large tents for a day or two, this is one of the best types of events to target as there are often many booths that will need your services.

These are just some of the most profitable events that you can target with your tent rental business. With such a wide variety of options available, you’ll surely be able to find the right events to make good money!

There is a reason why bigger events are more lucrative when it comes to tent rental business. With larger events, you can better manage your labor costs as well as provide more services to a larger group of customers – both of which contribute towards higher profits in the long run. So go ahead and start getting your business out there, you’ll be sure to reap the rewards.

What Kind of Profit Margins can You Expect with a Tent Rental Business?

The goal profit margin to have for a new tent rental business should be 30-50%, however, this depends on how much you charge for your tent rentals and the services associated with them – but you can expect to make a healthy profit with a successful tent rental business. Keep in mind that prices vary depending on the size, quality and complexity of the tents you provide. So if you want to maximize your profits, make sure you’re charging competitive rates for quality products and great service.

Let’s discuss the major factors that is going to determine your tent rental profits.

Type of Event

As I’ve mentioned above, the type of event you’re catering to plays a big part in how much you’ll be able to make. Let’s think about the smaller event like a birthday party or a small gathering – you won’t be able to charge as much as you would for larger, lavish events like weddings

This is because smaller events are only going to need small, more basic tents and therefore will not require as much labor or materials. Most of the time, smaller events doesn’t require any decorations or other services that can be added on to the basic tent rental package. Additionally, the duration of smaller events are usually shorter and overall require fewer resources.

On the other hand, larger events are going to require more labor, materials and setup time – which is why these types of events can be much more profitable. For larger events, you may need to provide multiple tents. 

You might also need to supply decorations and other services that come with the rental package – such as chairs, tables, etc. Larger events can also require multiple days of setup and take down. All this additional labor and materials increase the cost of the rental package – which is why these types of events are generally more profitable for tent rental businesses.

Type of Tent

There are two types of tents that are most commonly used in the tent rental business – frame tents and pole tents. Each type has their own pros and cons, which you should consider before deciding on what to purchase for your business.

Frame tents are more expensive than pole tents due to their more complex construction. Setting up frame tents also requires a trained crew, as the assembly process is more intricate and takes longer to complete. 

Not only are frame tents more expensive, they also provide more free space without any restrictions – making them an attractive option for tent rental businesses. The frame tents can be used on almost any type of surface, allowing you to provide a more versatile service.

Pole tents are the most cost-effective option when renting a tent. They also come with many advantages including being more customizable, offering a more attractive look, and being easier to install. 

Plus, the center pole gives you an opportunity to decorate the tent with lights or flowers – something that is not possible with frame tents. The main downside of pole tents is that they are not suitable for concrete surfaces, making them unsuitable for certain types of events.

Seasonal Demand

The demand for tent rentals fluctuates a lot depending on the season. For example, during the wedding season – which usually starts in June and ends in October – there is a high demand for tents as they are used to host weddings, receptions and other special events. During this time of the year, tent rental businesses can charge more for their services due to the increased demand.

On the other hand, during the off-season there is a lower demand for tent rentals and so businesses have to adjust their rates accordingly. During this time of the year, it’s important to focus on marketing and advertising in order to create more awareness about your business and attract new customers. Additionally, you can also consider offering discounts and promotions in order to increase your profits.

Customer Service

No matter what type of business you’re running, customer service is always key. As a tent rental business, it’s important to provide exceptional customer service in order to ensure that your customers are happy and satisfied with their experience.

You should always strive to be courteous and understanding when dealing with customer requests or concerns. You should also make sure to respond quickly to customer inquiries and have all the necessary information on hand – such as pricing and availability – so that you can answer any questions they may have. Additionally, having a reliable team that can quickly set up and take down tents is essential if you want to provide outstanding service.

For example, if you are able to set up a tent within the agreed time frame and have the whole event running smoothly, then your customers will be more likely to come back for future events. The key is to always ensure that your customers are happy and satisfied with their experience.

You can also refer customers to other service providers such as caterers or entertainers – as long as you have an understanding of the reputation and quality of their services. This way, not only will your customers be happy with the service they’re getting but you can also get a small referral bonus for referring them – which is always a nice bonus!

Delivery Location and Time

When it comes to delivering tents, the location and time of the delivery can be a major factor in the total cost. Without a doubt, it’s more expensive to deliver a tent further away – so if the delivery location is more than the listed distance, then an additional charge will be applied.

Usually, 10-15 miles is the maximum distance for free delivery. So if the event location is outside of this range, then you’ll need to factor in an additional charge. On top of that, deliveries outside of normal business hours – such as on the weekends or late at night – can also incur an additional charge.

Establishing a Tent Rental Company: A Step-by-Step Business Plan

Establishing a tent rental business requires a lot of planning and hard work, but it can be a very rewarding experience when done right. To help you get started on the right path, here is a step-by-step business plan for establishing your own tent rental company:

Do Research

The first step in launching any business is doing research. Become familiar with the local market by researching potential competitors and customer needs. This will help you understand what types of tents and services customers are looking for as well as determine which areas may have an unmet need for tent rentals.

Create Your Business Plan

Once you’ve finished your research, it’s time to create your business plan. This will serve as a roadmap for your business, providing information such as your target market, pricing structure, and marketing strategies. Your business plan should include both short-term and long-term goals to help you stay focused and on track.

Register Your Business Legally

Once you’ve created your business plan, it’s time to register your company legally. Depending on the state where you live, this could include registering as a limited liability company (LLC) or another type of entity. This will help protect your assets and provide an official record of your business. 

The LLC is the most common type of business structure for tent rental companies. It is because an LLC allows you to operate as a separate entity from yourself, thus protecting your personal assets if the business were ever to face financial difficulties.

Raise Capital for Your Business

When it comes to launching a new business, funding is one of the most important factors. You’ll need capital for purchasing tents and other equipment as well as marketing your business. 

There are several ways to obtain funds, including taking out loans from banks or investors, crowdfunding campaigns, and personal savings. Generally, the cost of launching a small or medium-sized tent rental business can range from $120,000 to over $150,000.


Once you’ve determined your capital needs, it’s time to obtain an Employer Identification Number (EIN). An EIN is a nine-digit number used by the IRS to identify businesses for tax purposes. This number must be included on any documents that report taxes or apply for business licenses. 

Without EIN, your business will not be able to open a business bank account, file taxes, or apply for permits and licenses. So, make sure you get your EIN before launching your business.

Buy Tents and other useful Equipment

Once you’ve obtained the necessary funding and legal documents, it’s time to purchase tents and other related equipment. Different types of tents may require different types of set-up, so make sure you are familiar with all the setup processes before buying any specific tent. To ensure that your tent rental company remains successful for the long-term, it’s important to make sure you invest in quality tents and equipment. 

High-quality gear will not only provide many years of reliable service but also give peace of mind knowing that it won’t need replacing anytime soon. The most common types of tents used by tent rental companies are pole tents and frame tents. Other popular pieces of equipment include sidewalls, lighting systems, heaters, and flooring. Moreover, you may need to purchase accessories like drop cloths, ratchets, and bungees.

Get an Insurance Policy

It is essential to get an insurance policy for your tent rental company. This will protect you from any liability should any accidents or damages occur that involve the tents or other equipment. You should also investigate workers compensation and general liability policies as well as any other coverage that may be necessary for your specific business.

Storage Area and Location of Business

Next, you will need to find a suitable storage area for your tents and other equipment. This should be an enclosed area that is climate controlled and has plenty of room for all the gear. Additionally, you may need to consider renting space for an office or storefront depending on the size of your tent rental company. 

The location of your business and storage area will be integral in helping you attract customers, so make sure to choose wisely. Without a central location, you may struggle to draw in customers.

Resources you need to start a tent rental business

Equip yourself with everything you need to run a flourishing tent rental business. This includes hiring reliable employees that have the expertise and enthusiasm necessary for managing the business. Additionally, you will need to research and purchase extra inventory for your company such as spare tents, poles, sidewalls and lighting systems. 

This will keep your business running smoothly even when equipment needs to be replaced or you have more customers than expected. Furthermore, you need to acquire a commercial vehicle for the transportation of tents and other items needed at events. Having your own commercial vehicle will ensure that items get to their destination on time and without hassle.

Promotion and Marketing

A successful tent rental business will require promotion and marketing for it to stand out from the competition. This can be done using both online and offline methods, such as print and broadcast advertising. Having a website is also helpful in order to showcase your portfolio of tents, services and other products you offer. 

Customer testimonials on your site will help potential customers decide whether or not to choose your company. Additionally, engaging with local event organizers and venues is important for keeping your business ahead of the competition. You can also use social media to reach out to potential customers. Having a presence on social media channels is essential for any business.

As a tent rental company, you need to stay up-to-date on the latest trends in tents and events. This will ensure that your business is always ready for any kind of event or occasion. You should also consider offering additional services such as setup and breakdown of tents, cleaning, storage, and transportation. With all these elements combined, you have the perfect recipe for a successful tent rental business!

By following these tips, you should be well on your way to running a successful tent rental company.

How to Start a Tent Rental Business: Bottom Line

And there you have it! Now that you know how to start a tent rental business, all that’s left to do is get started. So what are you waiting for? The world (or at least your town or city) is your oyster! I hope this guide has given you the confidence and skillset needed to be successful in the wonderful world of event tents. Before you know it, people will be clamoring to rent from you for all their outdoor events.

Allen Campbell with Master Canopies

Allen Campbell

Allen is a full time writer at and enjoys traveling around the United States and exploring nature. He enjoys writing about canopies as he believes they are extremely crucial in having a successful camping trip whether it be a trip to the beach, mountains, or the open plains.

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